“Savor your world.”

Platform: Print, Social, Digital

Role: Concept, CW | Art Director: James Stolbom

Mr. Coffee is proud to be a better tasting, more environmentally friendly way to enjoy a cup of coffee than the brands that use single serve plastic pods. But we can always do better. After all, we want to leave a better world behind for the next generation of coffee drinkers.

We designed Pinterest ads that function the same way as any post on the site, which drives users to the Mr. Coffee website.

And we finally broke into social media. We created a Twitter account and drove engagement by challenging people to come up with their own DIY ways to repurpose coffee grounds. On Instagram, we launched a trade in program to get new coffee drinkers away from single serve coffee makers.